BRAIN HEALTH = WHOLE BODY HEALTH
“If you can increase brain health, the rest of the body is a no brainer.” ~ Dr. Michael Kiriac, inventor of BioSuperfood
Due to its completeness, balance, synergies, and high bioavailability (ability to be absorbed by the body), BioSuperfood is an “extremely efficient” food that delivers thousands of nutrients directly to the cells of the brain to “awaken the Genius within.”
By “Genius” we mean that region of the brain made up of the critical governing organs of our metabolic health: the thalamus, hypothalamus, pituitary and pineal glands, and parts of the cerebellum. These organs and glands are responsible for regulating all physiological metabolisms, which include the endocrine system, the sympathetic and para-sympathetic nervous systems, the central nervous system, the lymphatic system, the cardiovascular system, and the digestive system with its critical assimilation, absorption, and elimination functions.
Located generally in the middle and base of the brain, the main function of the Genius is homeostasis, endocrine and energetic coherence, and maintaining the body’s status quo. The Genius holds to precise values, called “set-points,” factors such as energy, blood pressure, body temperature, fluid and electrolyte balance, fat metabolism, and body weight; in essence, all metabolic functions report back to and are governed by the Genius.
DIFFICULTIES NOURISHING the GENIUS
The Genius, like any other part of the body, is comprised of billions of cells, each having its own specific task. When the cells that make up the Genius are healthy and doing their work, it will perform its overseer role properly; conversely, when these cells are not healthy and not doing their work, then it will not. In order to be healthy and perform their work well, cells need hundreds of nutrients every day, and it is only when these nutrients are supplied that the cells will grow, repair, defend from attacks, and otherwise perform their specialized metabolic functions.
However, due to the blood-brain barrier, a highly selective, semipermeable membrane barrier that separates the circulating blood from the brain and extracellular fluid in the central nervous system, the Genius and its billions of cells are more difficult to reach and nourish adequately than cells in other parts of the body. Add to this genetics, aging or disease, and the task of nourishing the cells of the Genius becomes even more difficult, and the body becomes less efficient at assimilating nutrients from food. This problem is exacerbated further by poor diet, nutritional deficiencies in our modern food supply, and other intoxicating stressors.
HOW BIOSUPERFOOD AWAKENS the GENIUS WITHIN
It has been shown in many human clinical trials that many of the colorful carotenoids in BioSuperfood, including β-carotene, α-carotene, lutein, lycopene, and especially astaxanthin can easily cross the blood-brain barrier. Much more than simply antioxidants (molecules capable of slowing the production of cell-damaging free radicals), these molecules also serve as “energy transfer facilitators,” which due to their elongated molecular structure, can actually penetrate the tight junctions between brain cells and span the cell membrane to deliver the superior and complete nutrition in BioSuperfood directly to “inner sanctum” of the brain cells, fueling the “power-generating” mitochondria that turn sunlight energy into chemical energy (ATP) (at near 100% efficiency!) for use in all the body’s metabolic processes.
You can see why supplying nutrition to this region of the brain would be extremely desirable, especially for someone in a state of deteriorating health or chronic disease. The Genius is akin to the body’s conductor standing at the podium, ready to give the proper directions, restore balance among the different instrument sections, and direct the grand symphony that is our body’s metabolic activities. Yet without the proper nutrition, the conductor is sleeping and the different sections of the orchestra (our body’s systems and organs) are unable to know what to play and how to interact with the other instruments. BioSuperfood wakes up the conductor — the Genius — and gets the entire orchestra back on the same page: the downward spiral towards disease is reversed into an upward spiral back to health and vitality.